Organization: GreatSchools

Location: Oakland, CA

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GreatSchools is a national nonprofit that improves education outcomes by inspiring parents to recognize, support, and demand excellence in their children and schools. Over the past 17 years, GreatSchools has emerged as the nation’s leading source of preK-12 school and education information for parents. GreatKids is our evolving program that inspires parents to set high expectations for their children’s education and engage with their children and teachers in ways that lead to improved student outcomes. We focus on two aspects of parenting that are critical for success: academic achievement and social emotional learning, including character development. Working with research partners, we are developing GreatKids along two parallel paths: 1) applying fast-cycle research to discover and improve high-impact, targeted interventions; and 2) creating digital media content that informs and engages a broad base of American parents, including low-income and Spanish-dominant parents.

Last year the program served several million parents via the GreatKids channel on By the end of 2017, we aim to increase our engagement with millions of parents of children in preschool through high school with content and tools distributed directly to parents nationally, as well as, potentially, through teacher, school, district, city, and state partners.

The Vice President, GreatKids Program will lead the program within a matrix organization. The position offers a unique opportunity to take a successful, but still nascent program, and develop it into a nationally significant force for K-12 education improvement. The Vice President, GreatKids Program will drive program strategy, conceptualize and develop sustaining revenue streams, develop strategic partnerships, and ensure overall program quality. Reporting to the COO and working closely with the Founder and CEO, s/he will be expected to bring his or her own vision, strategic insight, and entrepreneurial energy to the effort.

This is a full-time position located in Oakland, CA. For more information on GreatKids, please visit

Candidate Profile:

The Vice President, GreatKids Program will possess the following attributes and competencies:

Passion for the Mission

The Vice President, GreatKids Program will demonstrate passion for the mission of GreatSchools and a strong belief in the importance of placing information in the hands of parents as a means to improving outcomes for children. S/he will bring content experience in the education/parent engagement space, demonstrate an understanding of the players in the field and be a passionate advocate for the potential impact of the GreatKids program.

Strategic Leadership and Management

The Vice President, GreatKids Program will be an effective strategist and disciplined leader who, working closely with staff outside of his or her reporting chain, will conceptualize and oversee execution of programming for GreatKids. Working with internal and external stakeholders, s/he will put together a strategic approach to increasing impact and financial sustainability that focuses the organization on how best to achieve desired outcomes. S/he will ultimately build and retain a small team that will work with him/her to implement the course of action for achieving the vision, while relying on staff in other departments, including, design, editorial, finance, marketing, partnerships, product, research, software engineering, and talent.

Partnership Development

The Vice President, GreatKids Program will work in a collaborative manner, building relationships and promoting GreatKids throughout the nation. S/he will actively and strategically seek partnerships and build coalitions with research organizations, community partners, schools districts, cities and states to advance program strategy.

Resource Development

The Vice President, GreatKids Program will lead the effort to grow mission-aligned revenue. Working in collaboration with leadership and staff, s/he will identify and test potential new earned revenue streams, as well as grow our existing sponsorship stream. In addition, s/he will play a key role garnering philanthropic support to advance program R&D.

Innovation/Entrepreneurial Mindset

The Vice President, GreatKids Program will think creatively about how to achieve goals through a balance of proven and novel approaches. S/he will be a thoughtful risk-taker, always looking for new opportunities and win/win partnerships. With a focus on outcomes and impact, s/he will creatively and strategically envision the future and then move the program in that direction.


  • Passion for and commitment to the mission of GreatSchools
  • 5+ years of senior leadership experience in a nonprofit or business environment
  • Strong strategic leadership skills demonstrating vision and an entrepreneurial spirit, along with demonstrated experience producing excellent outcomes
  • Experience within a matrix organization directing and influencing colleagues to desired outcomes; keen ability to manage up, down, and across effectively
  • Entrepreneurial experience in program and product development and getting services and capabilities to market
  • Highly strategic mindset, including the demonstrated ability to develop and execute plans for growth and goal attainment
  • Demonstrated experience identifying and securing resources necessary to support programming, especially including earned revenue streams
  • Highly developed relationship-building skills and an ability to positively represent the organization to a variety of both internal and external stakeholders
  • Process orientation with an ability to create structure while still leaving room for creativity and flexibility
  • Strong affinity for technology and a deep respect for the value and power of data in decision-making
  • Excellent oral and written communication skills, a comfort level with public speaking and an ability to inspire audiences around a common mission
  • Bachelor’s degree in relevant field or equivalent experience required; Master’s preferred

Compensation and Benefits:

Salary is competitive and commensurate with experience.


GreatSchools has engaged Koya Leadership Partners to help in this hire. Please submit a compelling cover letter and resume to Erin Reedy here.

GreatSchools is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women, and LGBT applicants.

About GreatSchools:

Founded in 1998, GreatSchools is a national nonprofit that helps parents get a great education for their children. Our programs inspire parents to aim high for their kids, helping them build skills and access resources to guide their children to education success. We believe that when millions of American parents support education excellence at home and school, we can fundamentally transform the landscape of education in the U.S.

GreatKids is a program of GreatSchools focused on providing parents with the very best information to help their children learn and grow. GreatKids focuses on the whole child from preschool to twelfth grade and presents content that is research-based and high quality in the areas of academic achievement and social emotional learning, including character development.

Our staff of approximately 65 has expertise in digital media, parenting, and education. We work together to create impactful resources for families, combining high-quality research with intuitive design. Headquartered in Oakland, CA, GreatSchools has local programs in many locations across the country.

For more information on GreatSchools and GreatKids, please visit

About Koya Leadership Partners:

Koya Leadership Partners is a national retained executive search and human capital consulting firm that works exclusively with nonprofits and social enterprises. We deliver measurable results, finding exceptionally talented people who truly fit the unique culture of our client organizations and ensuring that organizations have the resources and strategies to support them. For more information about Koya Leadership Partners, visit