Chief Marketing Officer

Chief Marketing Officer

The Elevate Prize Foundation

Miami, FL   |   December 9, 2019

About the Elevate Prize Foundation

The Elevate Prize Foundation was created in 2018 by businessman and philanthropist Joseph Deitch to celebrate and empower individuals and organizations whose ideas and endeavors elevate the human experience, raise consciousness, and ultimately improve the quality of life for us all. The Elevate Prize identifies global heroes, providing them with transformational resources to amplify their impact and elevate humanity by igniting a chain reaction of goodness.

Elevate Prize recipients will be transformational leaders from around the world with the potential to drive large-scale change in a range of issue areas. Winners are the levers, the conduits through which the Foundation will reach the masses, inspire them with the good they are doing and give legions of fans innovative ways to pay it forward in their own communities.

The Elevate Prize is based in Miami, Florida, and collaborates closely with the Deitch Family Offices in Boston.

For more information, please visit the Foundation’s website.

About The Team

About Joe Deitch

Joseph Deitch was born and raised in Boston, Massachusetts. After college, he followed his muse and moved to the U.S. Virgin Islands, eventually returning to Boston to pursue a career in financial services, and always trying to merge the ethos of the islands and the entrepreneur.

Joe is the founder and chairman of Commonwealth Financial Network, with assets under management of over $170 billion. He is also the chairman of Southworth Development, a golf and resort company with award-winning properties in the US, the Bahamas, and Scotland. Just recently, the formation of Advisor 360, a fin tech company, was announced and it begins life with over $100M of annual revenues.

Joe has dedicated his professional career to the goals of quality, community, and making a profound difference in our world. He is constantly trying to craft the “ideal environment.” He established the Deitch Leadership Institute at the Boston Latin School, the oldest public school in the United States. He has also been a Broadway producer and won a Tony Award as co-producer of The Gershwin’s Porgy and Bess.

Joe recently published the book “Elevate: An Essential Guide to Life,” in which he shares his lifelong pursuit of wisdom and growth in an accessible, practical down-to-earth gift to readers.

About Carolina García Jayaram

Carolina García Jayaram is the Inaugural Executive Director of the Elevate Prize Foundation. Over the past two decades, Carolina has led national institutions and initiatives dedicated to enriching and shaping social impact, cultural, and philanthropic communities around the United States.

Most recently serving as CEO & President of the National YoungArts Foundation, Carolina previously served as President & CEO of United States Artists (USA), which has awarded over $25M to this country’s most accomplished artists across ten disciplines and where she spearheaded a $20M operating endowment campaign.

Carolina earned her Juris Doctorate from the University of Miami School of Law with honors and has studied nonprofit management at Harvard Business School. Garcia Jayaram’s philanthropic work includes serving on the Board of Directors for Guitars Over Guns; the Advisory Council for Ruth’s List Florida, which aims to elect progressive women to public office in Florida; and on the Latin American and LatinX Committee for the Perez Art Museum.

The Opportunity

As the Elevate Prize Foundation begins to establish its influence, the organization is in need of an innovative marketing and communications professional to serve as the Chief Marketing Officer (CMO). This newly created position will serve as a critical partner to the Inaugural Executive Director, Carolina Garcia Jayaram.

Reporting to the Executive Director, the CMO will have the ability to translate complex ideas and concepts into compelling narratives for both general and specific audiences.

The CMO will serve as one of the Foundation’s key leaders to help drive the strategy and results by translating business strategy into marketing strategy. The CMO is responsible for directing all marketing activities including developing and implementing brand objectives, defining and implementing tactical programs, marketing communication, website management, market research, and vendor/agency management. They will establish key metrics, measure performance against marketing goals/objectives, effectively manage within budget, and maximize return on investment.

A results-oriented management professional, the CMO will help turn vision and strategy into reality and will have tremendous impact by driving marketing efforts across industries, sectors, and geographies. The CMO will create and implement a clear and tactical marketing plan through an entrepreneurial and creative lens. They will produce content that will be distributed through multiple channels (social media, film, TV streaming, print, etc.) with the purpose of building massive fanbases for each winner and the Elevate Prize.

The CMO will be a highly resourceful individual with strong emotional intelligence, self-motivation, and analytical skills.

Specific responsibilities include, but not limited to:

  • Partnering closely with the Executive Director, Joe, and the Elevate Board to define, position, and build the presence of the Elevate Prize Foundation’s brand locally, nationally, and internationally;
  • Developing and executing the Elevate Prize Foundation’s strategic and tactical marketing and communications plans;
  • Crafting content that aligns with organizational aspirations and achievements to be delivered through appropriate and strategic channels;
  • Building a network of writers, editors, influencers, publications, conferences, streaming platforms, and content creation hubs to help the Elevate Prize deliver its messages and build its brand;
  • Monitoring trends and identifying new and emerging marketing avenues with an eye towards developing new strategies and innovating on existing strategies;
  • While elevating social awareness, building a following and fanbase for the Elevate Prize Foundation and its winners; and
  • Embodying Elevate Prize’s values and mission to celebrate and empower individuals and organizations whose ideas and endeavors elevate the human experience.
Candidate Profile

The ideal candidate will have the following professional and personal qualities, skills, and characteristics:

Marketing and Communications Expertise

The CMO is an experienced and innovative leader and brings a high level of intellectual horsepower. They have demonstrated experience in setting and implementing innovative marketing and communications strategies and serving as a catalyst and leader within organizations. The CMO is analytical and data-informed, able to conceptualize and analyze both problems and solutions, and identify key metrics that will help Elevate work toward its pivotal strategic objectives. The CMO brings skills in marketing, public/media relations, editorial sensibility, reputation management, and the ability to be a spokesperson. They are a skilled content creator; demonstrating how to conceptualize, manage, and disseminate original content in a crowded communications landscape. The CMO is a strong and effective communicator adept at interfacing with a variety of audiences, both internal and external. They have excellent written and verbal communication and presentation skills, and acts with credibility and poise.

Strategic and Innovative Thought Leadership

The CMO is a visionary, strategic, and results-oriented leader who can translate business and operations plans into marketing and communications strategies. The CMO is a storyteller that is both a tactical and creative thinker. They set priorities and execute them, carrying out long-range goals while also addressing immediate needs, and is a strong partner and manager of outside agencies, other foundations and prizes, media companies, and the Executive Director. A problem solver and adaptable learner, the CMO has the ability to step into new or challenging situations and immediately add value. The CMO is a flexible and mindful individual who is comfortable with, and adept at, dealing with uncertainty, exercising appropriate judgment and working toward successful outcomes.

Relationships and Influence

The CMO is a savvy, high-energy leader in communicating with all constituents to successfully build the Elevate brand and story. The CMO is excited at the opportunity to lead during a time of significant institutional growth. They are a proven collaborator and influencer both internally and externally. The CMO builds and sustains relationships at multiple levels with various constituencies. They are an effective liaison with consultants, managing information and relationships to achieve desired organizational results. The CMO brings a proven ability to work in a sophisticated, creative manner, partnering effectively with executives and carrying out institutional directives.

Passion for the Mission

The CMO will embody Elevate Prize’s values and mission to celebrate and empower individuals and organizations whose ideas and endeavors elevate the human experience. They will embrace the organization’s nimble size, while continually innovating to help expand its brand and reach. The CMO is an empathic, confident leader who treats others with respect. They are an individual of unquestioned integrity, ethics and values; someone who can be trusted without reservation.

Contact

Koya Leadership Partners, the national executive search firm that works exclusively with mission-driven clients, has been retained for this search. Alexandra Corvin and Ally Johnson are leading the engagement.

To make recommendations, or to express your interest in this role, please email Koya directly at ElevatePrize@KoyaPartners.com. All inquiries and discussions will be considered strictly confidential.

About Koya Leadership Partners

Koya Leadership Partners, a member of The Diversified Search Group, is a leading executive search and strategic advising firm dedicated to connecting exceptionally talented people with mission-driven clients. Our founding philosophy—The Right Person in the Right Place Can Change the World—guides our work as we partner with nonprofits and NGOs, institutions of higher education, responsible businesses, and social enterprises in local communities and around the world. For more information about Koya Leadership Partners, visit www.koyapartners.com.

 

Read and Download the Position Profile

Elevate Prize CMO