Organization: Bright Pink

Location: Chicago, IL

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About Bright Pink:

picture1Bright Pink is on a mission to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink inspires women to take life-saving action and take tangible steps to reduce their risk for developing breast/ovarian cancer, or detect these diseases at early life-threatening stages. Follow this link to learn more about Bright Pink and their signature “Awareness in Action.”

Bright Pink’s innovative programs educate women and their healthcare providers on personalized breast and ovarian cancer risk assessment, risk reduction, and early detection. Bright Pink strives to reach the 52 million women in the US between the ages of 18-45, and the healthcare providers who care for them, with this life-saving education.

Bright Pink reaches young women through a variety of ways:

  • Brighten Up® Educational Workshops, which cover the breast and ovarian health basics, hosted at workplaces, sororities and community organizations;
  • Digital tools such as a personalized breast and ovarian cancer risk assessment tool at and the one-stop shop on information regarding genetic testing,; and
  • Collaborations and partnerships with innovative life-style brands, consumer tech companies, corporate organizations and more.

Additionally, Bright Pink’s innovative Women’s Health Provider Education Initiative arms providers with tools to identify and manage breast and ovarian cancer risk in their young female patients. The signature workshop is presented at +150 esteemed institutions nationwide and the digital extension of this initiative is currently in the works.

Since its inception, Bright Pink has consistently received press coverage and recognition as a women’s health thought leader from major media outlets including Time, The New York Times, The Today Show, The Huffington Post, The Skimm, among many others. Respected nationally by medical leaders, the organization has a contagious and vibrant spirit dedicated to women’s health education and saving lives through proactive preventive intervention. Additional recent coverage and information regarding Bright Pink’s impact and reach can be found on pages 7 and 8.

In the last year, Bright Pink:

  • Won a Webby Award (Oscars of the Internet!) for best user interface and Modern Healthcare’s Social Media Campaign of the Year Award for In 2016, 335,000 people completed the assessment in 2016 alone;
  • Launched, a one-stop shop demystifying genetic testing, inspiring the more than 40,000 people who visited the site in four months to take action;
  • Educated the organization’s 50,000th person at a Brighten Up Educational Workshop in three years, and educated 20,000 collegians on the breast and ovarian health basics. This was achieved through their program collaborating with national partner, Zeta Tau Alpha. 75% of workshop attendees made a behavior change as a result of their program;
  • Educated 7,000 women’s health care providers at more than 160 programs nationwide including Harvard, Hopkins and more. This program prepared these providers to deliver better preventive breast and ovarian care to more than 21 million women annually. More about this program is detailed in one of Bright Pink’s end of year fundraising solicitation videos here;
  • Was invited to speak in critical thought leadership opportunities including the White House’s United State of Women Summit, the CDC Grand Rounds, and the American College of Obstetricians and Gynecologists (ACOG);
  • Launched “Call Your Doctor” day to inspire women to book their well-woman exam;
  • Served as the official charity partner for well-known lifestyle brands including Aerie by American Eagle Outfitters, Paul Mitchell, Stella & Dot, LPGA, the Kentucky Oaks, and more; and
  • Generated +$750,000 in in-kind marketing support including ads at O’Hare and Midway, a TV spot on NBC and more. View Bright Pink’s PSA here.

picture2Bright Pink sees a world in which fewer people die from breast and ovarian cancer. It aims to educate and inspire women to move from awareness to action, practicing risk reduction and early detection as a part of a proactive life.

Lindsay Avner, Bright Pink’s Founder and CEO, has led the Bright Pink charge for its first decade, helping to  save thousands of lives. Avner has been heralded as a women’s health hero and awarded for her entrepreneurial success. In 2017, Avner is stepping away from a full-time leadership role. (To read Avner’s letter announcing the transition, click here.) Bright Pink is well poised for its next leader who can continue the trajectory and guide its success.

For more information on Bright Pink, please visit

The Opportunity:

As Bright Pink enters this exciting next chapter of ambitious growth, the next Chief Executive Officer will provide leadership and direction to fulfill the organization’s mission on a broader scale. A clear vision and thoughtful strategic direction setting, developed collaboratively with the Board, will be one of the major priorities for this CEO. The CEO will focus on fundraising, operational effectiveness and core mission delivery.

A successful CEO will have the character and confidence to work comfortably in a highly visible role and to work effectively with a broad range of constituents, both within Bright Pink and externally. S/he will be a strong and decisive leader, making decisions on a fact/analytical basis with fair consideration of other’s views.

S/he will work with the Board of Directors to establish the organization’s next strategic plan and execute that plan with the staff. The CEO will be expected to provide refreshed strategic leadership to the business. The CEO will work proactively with the Board and development team to fundraise for Bright Pink and strategically lead the organization into its next chapter which will inspire enrollment outside the organization among donors, partners and constituents. Internally, s/he will ensure the staff is working effectively to support and attract talent to the organization by leading with mission and ensuring the Bright Pink team feel drawn to and continually moved by the work.

The CEO will provide leadership and demonstrate the ability to become a leader in the women’s health space, grasping core concepts in preventive health, genetics, social impact and more positioning to become a subject matter expert.

The CEO will be instrumental in helping to achieve Bright Pink’s aspirational objectives. Key metrics for success of this new role include:

  • Elevating Bright Pink to the next level as a lifestyle brand and social impact organization that is smart, innovative, warm and effective;
  • Achieving revenue goals and strong fundraising success for Bright Pink through increasing major donors, partners, and key stakeholders. Specifically growing revenue from $3.5M to $10M by 2020;
  • Ensuring program effectiveness through evaluating quantitative and qualitative program analytics in order to have a comprehensive impact story to share that connects with people’s heads and hearts;
  • Utilizing revenue growth to improve and expand innovative programming and reach;
  • Partnering and providing professional leadership to the Board of Directors to assure development of an effective and motivated Board, including identification, recruitment and stewardship; and
  • Instilling a culture of high performance at all levels by serving as a coach and mentor, cultivating an ‘esprit de corps’ through a motivational style.

Candidate Profile:

The CEO will be passionate about fulfilling Bright Pink’s mission. An inspirational leader, s/he will bring a genuine passion for the mission of Bright Pink coupled with deep experience driving sustainable success.

The ideal candidate will have the following professional and personal qualities and characteristics:

A Strategic Leader and Visionary

The CEO will be a strategic leader who, with the Board, will set and articulate a vision for the organization’s next chapter. S/he will take a consultative approach to evolve the vision of the organization for the future while celebrating the last decade of positive impact. The ability to think entrepreneurially and inject new ideas into the strategy will be critical for the organization to reach its full potential. The CEO will have demonstrated the ability to provide refreshed strategic leadership to business; being creative and innovative yet fiscally responsible. This leader will instinctively ‘get ahead of the curve’ in terms of anticipating needs and threats, and craft a strategy to address those while achieving Bright Pink’s mission. Fundamentally, the CEO will be capable of pulling the strategic levers to drive the organization with the right focus in the right areas.

An Action-Oriented Leader with Strong Execution Skills
The CEO will be skilled at upholding Bright Pink’s reputation for high performance and accountability for results. S/he will have the ability to set priorities decisively, delegate responsibilities, assure accountability and allocate resources to ensure results.  S/he will strengthen and retain an empowered team that will work with him/her to implement the course of action for achieving the vision. S/he will be an effective “big picture” strategist who attacks new ideas with drive and energy and is comfortable in an environment of rapid change and growth. An engaging and supportive leader, s/he will have a track record of motivating and inspiring other to achieve impact through creativity and teamwork and of leveraging individual strengths to meet organizational goals.

Expertise in Development

The CEO will be a high-energy, charismatic leader with the ability to build rapport and promote Bright Pink with all constituents. The CEO will have a demonstrated record of implementing fundraising initiatives, including identification, cultivation, and stewardship and working in close partnership with the senior team and Boards of Directors to collaboratively achieve fundraising goals. S/he will have a strong data and analysis orientation and a proven ability to use metrics to drive development decisions and achieve strategic objectives. As an external voice of the organization, s/he will articulate and broaden the vision of the organization to its current supporting community and future stakeholders. The CEO must have a solid understanding of how to utilize advertising and public relations for an organization such as Bright Pink. S/he will build strong brand equity and awareness and will establish partnerships and seek opportunities to promote Bright Pink. The CEO will inspire, broaden and deepen support from donors, including corporate leaders, high-net worth individuals and key stakeholders.

Passion for the Bright Pink Mission and Vision
The CEO will have a demonstrable passion for the mission of Bright Pink and a commitment to effectively support the goals of the organization. On the most fundamental level, s/he will be a proactive advocate for breast and ovarian health and care deeply about women’s health. S/he will embrace the vibrancy and culture of Bright Pink, which is integral to gaining credibility with the staff, Board, partners and members. In addition, the CEO’s eye will consistently focus on the future and how to best adapt Bright Pink to its changing environment. S/he will have an unwavering spirit and will be an empathic, charismatic leader who treats others with respect. S/he will be an individual of unquestioned integrity, ethics and values; someone who can be trusted without reservation.

A Bachelor’s degree is required; an advanced degree is preferred.


Marissa Martin, Alison Ranney and Turner Delano of Koya Leadership Partners have been exclusively retained for this search. To express your interest in this role, please submit your materials here or email Marissa and Turner directly at All inquiries and discussions will be considered strictly confidential.

Bright Pink is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women and LGBT applicants.

About Koya Leadership Partners:

Koya Leadership Partners is a national retained executive search firm that works exclusively with nonprofits. We deliver measurable results, finding exceptionally talented people who truly fit the unique culture of our client organizations and ensuring that organizations have the resources and strategies to support them. For more information about Koya Leadership Partners, visit

Bright Pink in the Media:

picture3Bright Pink is a growing movement and people are taking notice. Since its inception 10 years ago, Bright Pink has received consistent press coverage from major media outlets helping to spread awareness and inspire action! Recent coverage has included:

Making Waves Nationally, Bright Pink’s Impact Throughout the United States: