Mary Beth Smith

Placed Leader

Mary Beth Smith

Chief Marketing Officer
StoryCorps

November 18, 2021

Koya partnered with StoryCorps on its Chief Marketing Officer search. StoryCorps’ mission is to preserve and share humanity’s stories in order to build connections between people and create a more just and compassionate world.

Our work resulted in the appointment of Mary Beth Smith.

In her role as Chief Marketing Officer, Smith leads the organization’s audience expansion, content distribution, revenue growth, and customer service initiatives.  In her previous position as Chief Marketing and Audience Engagement Officer at Oakland Museum of California (OMCA) she was responsible for directing the Museum’s marketing, communications, education, and visitor services functions.

Before joining OMCA, Smith served as Director of Marketing, Communications and Audience Engagement at San Francisco Ballet, one of the nation’s leading professional ballet companies. While there, she was instrumental in driving a 35% increase in earned revenue while reducing expenses relative to revenue. Smith has also held executive-level marketing positions at SFMOMA and San Francisco’s celebrated contemporary multidisciplinary art space, Yerba Buena Center for the Arts (YBCA).

Smith holds an MBA from the University of San Francisco and a BA from the University of the South in Sewanee, Tennessee.


Read the press release: StoryCorps Appoints Mary Beth Smith as CMO and Promotes Lisa Kennedy to CDO